Skoda Auto Volkswagen India Private Limited announced the inclusion of veteran British brand Bentley as the sixth brand under the group. From 01 July 2025, Savwipl will especially import, distribute and serve Bentley vehicles across the country, allowing India’s commitment to India’s rapidly growing luxury car sector. All marketing, sales and sales operations will be operated under a group company of a newly established unit, Bentley India, SAVWIPL, which will oversee the brand’s India strategy and retail network.

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AB Thomas has been appointed the brand director of Bentley India and will lead the brand in the Indian market. Bentley India will have three new dealers partners, which will start from Bangalore and Mumbai, followed by New Delhi. These new showrooms will provide a distinctive combination of Bentley’s performance, craftsmanship and luxury to India’s ultra-high-net-forth customers. Piyush Arora, Managing Director and CEO of Skoda Auto Volkswagen India, said that welcoming Bentley in the SAVWIPL family is a glorious achievement, which fulfills our portfolio.

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He said that the desire for unmatched luxury in India is increasing rapidly. In addition, Abe’s deep understanding about the Indian market makes him an ideal leader to lead Bentley India to a new milestone. Savwipl Executive Director (Sales, Marketing and Digital) said that it is a proud moment for us to welcome Bentley in the Savwipl family in India. This new cooperation will benefit the ever -growing UHNI segment in India, and we will ensure the best luxury and performance for our customers together with our new dealer partners.