In today’s rapidly changing world, cars are no longer just a luxury, but have become an important need of life. While buying a car, the priorities of Indian customers are no longer limited to brand or design, but they have started focusing on smart features and practical safety measures. A recent survey has made it clear that the thinking of Indian car buyers has now become more practical and aware.

Today when we talk about security, the first name is usually of airbags or crash test ratings. But a survey conducted by Park+ Research Labs on 3,000 car owners in urban areas such as Delhi-NCR, Mumbai and Bangalore revealed that the most important feature for 48% of people is front and rear dasam.

This result is shocking in many ways as it shows that customers are now paying more attention to the evidence of accident and prior security rather than security after the accident. Dasakham video plays a decisive role in the controversies of Road Rage, Hit and Run Case and Insurance Claim.

This survey has also revealed that urban car buyers are no longer affected by the brand or looks of the car. They are making smart decisions and want features in the car that are directly related to everyday conditions. Whether it is a traffic crowd or proof of any accident, the thinking of customers has now become ‘Future Ready’.

32% of the people said that the 5-star safety rating of India NCAP (New Car Assessment Program) is very important for them. This rating reflects the structural strength of a vehicle and the safety of adults and children sitting in it.

This makes it clear that customers now not only see brand value or mileage while purchasing a car, but also trust the safety grading of the car. This change is motivating vehicle manufacturers to design more secure and durable models.

Only 10% of people considered 6 airbags necessary. This does not mean that customers are taking safety lightly, but it shows that now the facility like airbag has become a common standard. Most of the companies have started offering 6 airbags in their base models, which has now become a special feature, not a special feature. Customers are now thinking beyond that – such as camera -based security, intelligent braking, and advanced warning system.

While technologies like all-disk brakes make the braking performance of the vehicle to a great extent, only 8% of the people considered it an essential feature. One reason for this may be lacking information, or it may also be that customers keep this feature on low priority because they do not have full understanding of its benefits.

Other advanced features such as Adas (Advanced Driver Assistant Systems), lane departure warning, blind spot detection, ventilated seats etc. preferred by only 2% customers. It is clear from this that today’s customer wants to invest in the technology that affects his daily experience.

Facilities like Dashakam and 5-star rating were first considered luxury, but now they have become ‘needs’. People want things that can protect them from the problems of real life – such as traffic quarrels, wrong invoices, or gathering evidence at the time of accident.

Technology is used correctly when he can solve the problems of the common man. This is the reason why customers are now giving importance to more efficiency than appearance.

Indian car buyers have now become more intelligent and practical than ever. They not only watch looks or branding while buying a car, but gives preference to techniques that can protect them from daily troubles. Facilities like Dashakam have become a smart source of self -defense, not just andon. This trend is giving a new direction to the Indian automobile industry – where practical smart features have become a priority, not a luxury feature.

– Dr. Animesh Sharma